Ah! I really enjoyed this project! Geometric shapes are some of my favorite things to draw, and Julia allowed me that creative space to do so!
We started with modern, soft tones; several geometric line concepts + a combination of serif + sans serif type!
We were totally in love with the result. We landed on this strong, geometric J as her primary logo + complimented the geometry with a modern, sans serif type for her name. The result is stunning.
Julia is a market strategist + content creator who also works in digital communications + journalism! How cool is that?
This project was loads of fun; I loved Julia’s idea for her brand + I’m so grateful I got to bring it to life!